Glade One, Ad Campaign
It lives in you.
Role: Art Direction, Visual Design
Year: 2017
Overview:
A campaign for bSafal’s luxury gated community, Glade One, designed to immerse potential residents in the estate’s atmosphere without them ever stepping foot inside.
Glade One needed a campaign that could evoke the feeling of being within the estate, its elegance, expansiveness, and lifestyle, using visuals alone, creating an emotional pull strong enough for viewers to imagine themselves living there. Shot entirely on location, the “It Lives in You” campaign was crafted to serve as a window into the Glade One experience. I collaborated closely with the creative and production teams to shape imagery that captured the property’s luxury and aspirational character, ensuring each frame conveyed a vivid sense of place and possibility.
