Brand Shoot Art Direction
Rajasthan Jewellers
Overview: Visual storytelling that blends traditional Indian aesthetics with bold, contemporary jewellery design
Role: Art Direction
Tools: Photoshop, Lightroom, Illustrator, Notion
Rajasthan Jewellers sought a campaign that honoured India’s rich cultural heritage while still appealing to a new generation drawn to expressive, contemporary luxury. To meet this, I led the creative direction of the entire brand shoot—shaping the styling, composition, visual mood, and narrative. The final aesthetic blended traditional Indian cues with a refined modern edge, resulting in imagery that highlighted the jewellery’s intricate craftsmanship while reflecting the brand’s evolving identity.
