Designing experiences that feel human.
Product designer based in Berlin. I work across e-commerce, loyalty, and design systems, with seven years of art direction and illustration behind the visual craft.
Ready to wander a little deeper?
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Ready to wander a little deeper? •
Creative chapters
HerHackathon 2025 @ Beiersdorf
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HerHackathon 2025 @ Beiersdorf
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HerHackathon 2025 @ Beiersdorf • HerHackathon 2025 @ Beiersdorf •
Rethought how Beiersdorf connects with Gen Z through a playful, gamified assessment experience. I led ideation and prototyping across a cross-functional team, and we won the Challenge Round.
Sip your coffee. Stories ahead!
“I had the pleasure of supervising Laila at TLGG, where she was a fantastic addition to our design team. Her creativity, especially her illustrations, truly impressed me. She brought fresh ideas, worked with great attention to detail, and was always a pleasure to collaborate with. I can highly recommend Laila - she will be a valuable asset to any team!”
-Peter Bogdanov
(then at TLGG, now Founder Associate at Baobab)
“Laila’s a creative spark! She led with heart, inspired our team, and delivered sharp, purposeful designs. Collaborating with her was a blast!”
-Anjali D.
(Founder, What the Hello)
The short version.
Seven years of design work condensed onto two pages, from art direction in Ahmedabad to product design in Berlin.