Academic Project
NutriNature
Overview: Creating an engaging digital platform for sustainable food choices
Role: UX Research, Interaction Design, Product Strategy, UI Design
Tools: Figma, Illustrator, Photoshop, Miro, Notion
From insight to interaction.
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NutriNature is a digital platform designed to help consumers make healthier and more sustainable food choices while saving money. The platform provides detailed nutrition and origin information, highlights bio food options, and rewards eco-friendly purchases with points that can be redeemed for future benefits.
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The concept integrates XR glasses to enhance the in-store experience, offering real-time product information and insights. Users can track rewards, explore favourite products, view offers and coupons, and access past purchases and receipts. The platform also includes a customer care feature for direct support, ensuring a personalised and hassle-free shopping journey.
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Detailed nutrition and origin information
Highlights bio and eco-friendly food options
Rewards system with points redeemable for benefits
XR glasses integration for real-time product insights
User dashboard for tracking rewards, offers, and past purchases
Customer care feature for personalised support