Internship
YNG
Overview: Crafting a bold, cohesive digital identity for a fast-growing lifestyle brand
Role: UI/UX Design, Packaging Revisions, Social Media Strategy & Creatives
Tools: Figma, Illustrator, Photoshop, Notion
Duration: July & August, 2024
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YNG’s vibrant, energetic brand needed stronger cohesion across its digital and physical touchpoints. The website, packaging, and social content each carried fragments of the identity, but the overall experience lacked a unified visual and interaction system.
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The website experience was refined with updated layouts and UI elements that reflected YNG’s expressive tone while enhancing usability. Packaging visuals were revised to align with the brand’s bold aesthetic, and social media campaigns were supported through strategy development and the creation of platform-optimised content, interactive stickers, and high-engagement creatives.
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Website design enhancements for a polished, user-friendly experience
Packaging revisions to strengthen brand boldness and clarity
Social media strategy support for cohesive campaign direction
Platform-focused creatives and interactive elements for engagement
Young, bold & cohesive
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Young, bold & cohesive 〰️
Takeaways that stuck with me.
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Learned how to quickly adapt creative direction to shifting trends and digital behaviours.
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Sharpened my ability to evolve an existing identity while keeping it consistent.
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Gained insight into storytelling for fast-paced, scrollable formats.
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Expanded my technical toolkit for creating polished visuals without needing final products.
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Tracked social performance and digital trends — deepened my strategic thinking to shape content that resonates.
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Built campaign concepts that matched the brand’s tone — refined my skill in aligning creative ideas with business goals.