Internship

YNG

Overview: Crafting a bold, cohesive digital identity for a fast-growing lifestyle brand
Role: UI/UX Design, Packaging Revisions, Social Media Strategy & Creatives
Tools: Figma, Illustrator, Photoshop, Notion
Duration: July & August, 2024

YNG’s vibrant, energetic brand needed stronger cohesion across its digital and physical touchpoints. The website, packaging, and social content each carried fragments of the identity, but the overall experience lacked a unified visual and interaction system.
The website experience was refined with updated layouts and UI elements that reflected YNG’s expressive tone while enhancing usability. Packaging visuals were revised to align with the brand’s bold aesthetic, and social media campaigns were supported through strategy development and the creation of platform-optimised content, interactive stickers, and high-engagement creatives.
- Website design enhancements for a polished, user-friendly experience
- Packaging revisions to strengthen brand boldness and clarity
- Social media strategy support for cohesive campaign direction
- Platform-focused creatives and interactive elements for engagement