Challenge & Approach

German RETech Partnership represents over 60 companies across Germany's waste management and recycling sector and works as a strategic partner of the Federal Environment Ministry. Its brand and website needed to work as one system, and to speak clearly to three very different audiences at once: member companies, international partners looking for German expertise, and government stakeholders.

I delivered a new logo, brand guidelines, and a full set of brand assets, then moved on to the site itself, rebuilding the information architecture and user flows from scratch around the new identity.

I'm currently designing wireframes and building a scalable Figma design system, component library, and custom icon library, so the identity holds consistently as the site grows.

The creative work is confidential until the site goes live.